India’s diamond jewellery market reached Rs 497 billion in 2025, capturing 12% global demand, driven by Gen Z and self-purchasing women, with projections of Rs 1,50,000 crore by 2030.

Forevermark is doubling down on India as a cornerstone of its global growth strategy, blending aggressive retail expansion with a renewed focus on natural diamonds, younger consumers, and omnichannel excellence, says Mallikarjuna Reddy Yarabolu, Managing Director, Forevermark, De Beers India, in a conversation with Dhwani Rathod.

Platinum Guild International India launches Platinum Season of Love 2026 from April 17 to May 31 across India, aiming to drive platinum jewellery demand through retail partnerships, branded collections and marketing campaigns.

Forevermark Diamond Jewellery accelerates retail expansion and merchandising reset across India ahead of Akshaya Tritiya 2026, leveraging flagship launches, new market entries, and omni-channel initiatives to capture rising diamond demand.

Limelight Lab Grown Diamonds opened its exclusive store in Coimbatore in January 2026, strengthening its South India network as the brand crossed 50 exclusive stores nationwide to expand lab-grown diamond retail access.

Buying activity softened as laboratory-grown diamonds and gold prices reshaped loose diamond trade dynamics at IIJS Bharat Signature 2026. Exhibitors observed slower conversions, but continued relevance, for natural diamonds, reports Khursheed Mistry.

Blending 80 years of legacy with modern craftsmanship, HM Sarafa Bazaar launches iAMORY, its first experiential 925 sterling silver and lab-grown diamond store, aimed at redefining fine, fashionable, and accessible jewellery for today’s consumers.

Despite soaring gold rates, PC Jeweller delivered a robust second-quarter performance, posting higher profits and stronger revenues as consumers continued to purchase lighter-carat jewellery and gold coins across India.

Jennifer Lopez partners with Zen Diamond as its newest global ambassador, aligning her iconic glamour with the brand’s expanding international presence and its vision of modern elegance and empowerment.

As gold prices soar to historic highs this festive season, Indian consumers are redefining the way they buy jewellery — opting to exchange and recycle old gold instead of making fresh purchases. The surge in exchange-driven sales has set new records across leading jewellery brands, signalling a major shift in festive buying behaviour amid skyrocketing prices.

Lucira Jewelry, a design-first fine jewellery brand founded by industry veterans Rupesh and Vandana Jain, has raised $5.5 million in seed funding, marking the largest-ever seed round for a jewellery startup in India.

India’s top jewellers are reinforcing their commitment to natural diamonds, even as lab-grown stones continue to dominate conversations in Western markets.

Gold prices in India surged past Rs. 1 lakh per 10 grams this week, raising concerns among jewellers just ahead of the crucial Raksha Bandhan and Diwali season

As the Tamil festival of Aadi Perukku approaches, Tanishq has unveiled Agalyam — a new jewellery collection inspired by the sacred symbolism of traditional Tamil lamps.